Brewers Getting Creative to Draw Customers Amid COVID-19

COVID-19 cut the sales of high-margin taprooms, so brewers started thinking of creative solutions to keep their customer flow ongoing. Let’s look at the situation breweries are in now and know who can help you with the alternative business loans you need.

Breweries Amid COVID-19: Alternative Business Loans

As you know, online ordering has proved to be beneficial only for certain businesses amid COVID-19.  Let’s look at breweries.

Recently, breweries have announced there’s a shortage of cans, and this is a nationwide problem. In fact, this is a real threat to craft beer. Ball Corp., the largest can manufacturer in the world, has recently told investors that the U.S. market alone has been faced with the shortage of 10 billion cans this year.

Such a high demand for cans puts only a few beverage producers on the top of the priority list. Several big players such as Pepsi, Coke, Anheuser-Busch, and Molson Coors had a shortage of cans in the very early days of COVID-19 and prepared for the worse. Specifically, they signed contracts with the big guys in the canning industry and negated with smaller distributors.

If you’re running a brewery and need additional working capital to obtain the necessary amount of cans so to prevent a decrease in sales, turn to a trustworthy alternative online lender. A reliable provider of alternative business loans will give you the fastest access to the necessary funds. Make sure the offered rates are among the cheapest.

Brewers Getting Creative

In a situation like this, brewers should focus on the bigger picture and take creative measures to build stronger strategies for business growth.

E.g., Mark Garthwaite, executive director of the Wisconsin Brewers Guild, says the biggest challenge their company has faced these days is to think of new ways that are in legal compliance with the face-to-face sales requirement and simultaneously smart enough to keep everybody safe.

Creativity for some breweries meant using a QR code for scanning their customers for payment confirmation, as well as showing their ID without the need to roll down the window.

So, the world is still facing COVID-19 and looking forward to its end. Breweries are awaiting the return to the normal life to allow their customers to enjoy beer with friends at local taprooms, pubs, and restaurants. Meanwhile, they’re getting creative.

Author Bio: Michael Hollis is a Detroit native who now lives in Los Angeles. He is an account executive who has helped hundreds of business owners with their alternative business loans solutions. He’s experimented with various occupations: computer programming, dog-training, scientificating… But his favorite job is the one he’s now doing full time — providing business funding for hard working business owners across the country.